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Marketing Manager - Search Engine Optimization

Arlington, VA

 

Inspire, the largest social network for patients and caregivers, is hiring a Marketing Manager to support Inspire’s member growth and engagement initiatives. We are looking for an experienced Search leader to help drive our top of funnel growth. As the Search Engine Marketing Manager you will develop a holistic search marketing strategy (Paid and Organic) that fuels member growth. 

 

WHAT YOU'LL BE DOING

You'll function as the subject matter expert and drives SEM strategy, analysis, campaign management, testing and creating long-term action plans that create results. You’ll also closely analyze Inspire’s SEO metrics, optimize and deploy new SEO and product solutions, test new hypotheses, and scale our organic customer acquisition through search traffic.

  • Develop SEO site architecture strategy and vision working our Member Growth team.

  • Work with our marketing team on content promotion and backlink outreach.

  • Work closely with traditional and paid search to ensure a strong and seamless search journey across channels

  • Ensure SEO health check with technical audits and content audits

  • Oversee and guide SEO and SEM analysis and recommendations to improve brand’s visibility and engagement

  • Manage corporate level relationships with Google Account Management

  • Set guidelines and provide recommendations for marketers, developers, and designers

  • Educate the organization on Search trends and best practices.

 

WHAT WE ARE LOOKING FOR

  • 5+ years of experience at leading strategic holistic planning and activation of Search (SEM and SEO)

  • Deep understanding of how Paid Search/SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution

  • Extensive track record of proven success in SEO marketing and experience using SEO tools

  • Exceptional knowledge of standard search industry reporting and diagnostic tools, Ad-serving and Bid Management technologies and Enterprise-level SEO platforms (e.g. including Google Analytics, Google Adwords, Google Search Console, Google Keyword Planner, SimilarWeb, BrightEdge)

  • Experience developing internal reporting tools with the ability to “tell the story” to brand teams and other stakeholders.

  • Strong analytical, project management and problem-solving skills, detail-oriented with focus on delivering results

  • Well-honed communication skills, with an ability to communicate effectively across all levels of the organization 

  • Experience working with User Generated Content highly desired

  • BS/BA in marketing, communications, digital marketing, or other similar areas

 

 

WHAT WE OFFER

  • A corporate mission that truly makes a difference
  • Flexible work schedule
  • Talented, creative co-workers

Full time employees are eligible for:

  • Competitive salary and benefits
  • Generous Flexible Time Off policy (ask us about it!)
  • Stock options
  • Health insurance, including dental and vision
  • 401(k) retirement plan with matching

ABOUT INSPIRE

Inspire was founded in 2005 out of our interest in health, our personal experiences with difficult health issues, and the vision that we could use the Internet to improve patients' and caregivers’ ability to find support. We believe patient centricity is the future of healthcare.

Inspire’s mission is to bring people together and to accelerate medical research. We have developed focused member groups and partnered with over 100 non-profit patient advocacy organizations, including the American Lung Association, National Osteoporosis Foundation, Arthritis Foundation, National Psoriasis Foundation, and Lupus Foundation of America, to provide online patient communities in a safe, privacy-protected environment. Members are resources for each other sharing health information and support without regard to location, background, or status. Together they reduce the feelings of isolation experienced by those with chronic conditions, cancer, rare diseases. We all believe that “Together we’re better”.

From marketers, designers, to software engineers and healthcare product experts, we are a diverse community with the goal of changing the patient and caregiver experience through community.

Inspire is committed to providing a safe work environment that encompasses mutual respect and equal employment opportunities for all employees. All employment is decided on the basis of merit, job requirements, individual qualifications, and business need. Inspire believes that diversity and inclusion within our team is paramount to our success as an organization devoted to connecting patients and caregivers from a diverse background and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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